Music Video analysis

The next music analysis' I have done is from the punk/rock genre, therefore I can make links and contrasts between the different bands and what is stereotypically done in these types of videos. This will therefore help me when it comes to making our own music video, by looking at the ideas used in these videos and seeing if they reflect the music genre and so use it in our own project.



Media Analysis – Rock
Band: Sum 41
Music video: In too deep

Camera Work
- First shot is a medium to long shot of the four band members walking towards the camera
- Panning shot moves the camera 90 degrees from looking at the band to a sign that reads ‘Diving Centre’, it then continues round until we are facing the diving centre and watching the four of them walking towards it
- Close up of the lead singer, slowly zooms out
- Close up of the ‘opposition’ 4 muscular men in red speedos
- Top down view of the first competitor climbing the ladder to the diving board
- Master shot, watching the man dive from the board and into the water
- Close up on the man emerging from the water and the judges scores
- On a different diver we watch him ascend the ladder from a low angle, this reminds us that he is one of the band and therefore the protagonist, not the enemy
- Close up on blonde, pretty girl waving at the band member currently on the diving board, then a close up on the divers face, showing the affect she has on him
- Close up on each of their faces as they fall from the board

Editing
- Continuity editing; however there are two stories going on at once. One where we just see the band playing in an empty swimming pool, to a large crowd, and the other where they compete in a diving competition.
- Mainly short takes, between viewing the band playing and watching the diving contest
- Slow motion is used when the final diver jumps, so show how amazing his dive is and what he does
- Shot/reverse shot between one of the band and a pretty blonde girl

Mise en scene
- Natural lighting, supposedly daylight/sunshine
- The opposition wear red speedos; all have a tan and strong muscle definition, stereotypical arrogant, vain males. The speedos make them look professional, as this is the kind of swimwear a lifeguard would wear, as opposed to the band who each wear different swim trunks and look like amateurs.
- The facial expressions of the opposition are focused and serious, whereas the band pull faces at the camera and don’t take the competition seriously
- Their body language also portrays their jokey characteristics, the way they dive and treat each other, as if it is just a laugh instead of an actual competition
- Stereotypical signs held up such as ‘No Jocks’ and ‘All killer no filler’ these signs also make the opposition seem fake, as opposed to the band, who are completely themselves. The phrase 'All killer no filler' was also the name of their debut album

Sound
- At the beginning of the video, as they walk into the diving centre, we can hear the light strumming of a guitar, as soon as the lyrics come in, we see the main singer singing along
- No other diagetic sound or dialogue.
- Sound perspective, music gets louder as they near the diving centre in the beginning of the video
- Guitar solo, as one of the band members emerges from the pool, playing a guitar
- End of the video left with just an electric guitar playing as everyone jumps into the water



This music video uses comedy elements within it, which is something that our group also plans to use in our project, the comedy elements we will use, link to our song lyrics and portray them in a less serious way.
This video has heavily influenced our final music video, because it combines the telling of a story through a narrative, with clips of the band playing, which is something we have also chosen to do in our video. This video also has many comic elements in it, which we have tried to do in our video as well, to create an element of humour in our final project.