Tuesday, 14 September 2010

Media CD sleeve analysis


Media Analysis

Artist: Robbie Williams
CD cover: Sing when you’re winning

Camera Work
- Medium to long shot, shows all the men from the shoulders up, except for the one they hold up which is from the waist up.
- The stadium behind them can be seen well, the large audience and the roof and sky beyond.
- Eye level, one of the Robbie’s look directly at the camera allowing the viewer to feel involved.

Editing
- Four pictures of Robbie Williams have been combined to pose as a football team, there are four pictures of him with different expressions
- Robbie Williams’ name is placed vertically down the right hand side of the cover, as is the name of the CD, it is in white which is one of this ‘football teams’ colours, blue and white.
- The writing is placed this way as the picture is more important to the cover than its name, his face is the main focus as opposed to his name, as he is very famous to he doesn’t necessarily need his name to be seen easily, his face would be enough to receive recognition from most people.

Mise en scene
- All five Robbie’s are dressed in the same clothing, and the one that is being held in the air has the initials ‘RW’ on his kit, which are of course his own initials.
- There are many colours used rather than just a select few, the main one is the blue of the football uniform, which links to other football teams that have this same colour on their uniform. However it is not the most well-known football colour, which would be red, as this is the colour of the England football team's uniform, this shows that he is making his own individual team rather than opposing real ones.
- The facial expressions he shows are those of excitement and happiness, which makes it clear that he has supposedly won a football game and the body language is also alike to how real footballers behave when they win.
- The CD cover is made very realistic, and without looking up close, it could easily be mistaken for a real football match and team. This could then appeal to a certain target audience, for example younger boys who like football, his songs on this CD could be jumpy kind of songs like found at football matches.

No comments:

Post a Comment