Thursday, 30 September 2010

Song lyrics

we have made a final decision on our song by the punk/rock band Splutter, its called 'myspace' we chose this particular song because a lot of the lyrics are humorous, and we can use them to create a lyric based narrative for our video. A lot of the words used are colloquial, and therefore well known at the moment, so we can roughly work out the target audience for this type of song, most probably teenage boys. There are also a lot of inter-textual references which will contribute to the post-modern elements of our video. An example of an inter-textual reference, is 'call of duty' which is a game, and also 'facebook, twitter and myspace' social networking sites.
Here are the lyrics:

how dare you call me unsporty,

I'm a surfer of the Internet variety,

and I'll kick your ass if you give me the chance

'cos I've got call of duty and I'm level 70



chorus

The Internet is where i get all my porn for free,

I'm online all the time it's better than reality,

I never see my friends face to face,

that's because i added them on myspace yeah



twitter, facebook and of course myspace,

when it comes to social networking I'm leading the race,

but in real life my friends list's about five,

and last time i talked to a girl i think i got maced



Chorus:

The Internet is where i get all my porn for free,

I'm online all the time it's better than reality,

I never see my friends face to face,

that's because i added them on myspace yeah

Saturday, 18 September 2010

Music Video analysis

The next music analysis' I have done is from the punk/rock genre, therefore I can make links and contrasts between the different bands and what is stereotypically done in these types of videos. This will therefore help me when it comes to making our own music video, by looking at the ideas used in these videos and seeing if they reflect the music genre and so use it in our own project.



Media Analysis – Rock
Band: Sum 41
Music video: In too deep

Camera Work
- First shot is a medium to long shot of the four band members walking towards the camera
- Panning shot moves the camera 90 degrees from looking at the band to a sign that reads ‘Diving Centre’, it then continues round until we are facing the diving centre and watching the four of them walking towards it
- Close up of the lead singer, slowly zooms out
- Close up of the ‘opposition’ 4 muscular men in red speedos
- Top down view of the first competitor climbing the ladder to the diving board
- Master shot, watching the man dive from the board and into the water
- Close up on the man emerging from the water and the judges scores
- On a different diver we watch him ascend the ladder from a low angle, this reminds us that he is one of the band and therefore the protagonist, not the enemy
- Close up on blonde, pretty girl waving at the band member currently on the diving board, then a close up on the divers face, showing the affect she has on him
- Close up on each of their faces as they fall from the board

Editing
- Continuity editing; however there are two stories going on at once. One where we just see the band playing in an empty swimming pool, to a large crowd, and the other where they compete in a diving competition.
- Mainly short takes, between viewing the band playing and watching the diving contest
- Slow motion is used when the final diver jumps, so show how amazing his dive is and what he does
- Shot/reverse shot between one of the band and a pretty blonde girl

Mise en scene
- Natural lighting, supposedly daylight/sunshine
- The opposition wear red speedos; all have a tan and strong muscle definition, stereotypical arrogant, vain males. The speedos make them look professional, as this is the kind of swimwear a lifeguard would wear, as opposed to the band who each wear different swim trunks and look like amateurs.
- The facial expressions of the opposition are focused and serious, whereas the band pull faces at the camera and don’t take the competition seriously
- Their body language also portrays their jokey characteristics, the way they dive and treat each other, as if it is just a laugh instead of an actual competition
- Stereotypical signs held up such as ‘No Jocks’ and ‘All killer no filler’ these signs also make the opposition seem fake, as opposed to the band, who are completely themselves. The phrase 'All killer no filler' was also the name of their debut album

Sound
- At the beginning of the video, as they walk into the diving centre, we can hear the light strumming of a guitar, as soon as the lyrics come in, we see the main singer singing along
- No other diagetic sound or dialogue.
- Sound perspective, music gets louder as they near the diving centre in the beginning of the video
- Guitar solo, as one of the band members emerges from the pool, playing a guitar
- End of the video left with just an electric guitar playing as everyone jumps into the water



This music video uses comedy elements within it, which is something that our group also plans to use in our project, the comedy elements we will use, link to our song lyrics and portray them in a less serious way.
This video has heavily influenced our final music video, because it combines the telling of a story through a narrative, with clips of the band playing, which is something we have also chosen to do in our video. This video also has many comic elements in it, which we have tried to do in our video as well, to create an element of humour in our final project.

Wednesday, 15 September 2010

Music Video analysis

Artist: Take That
Music video: Patience



Camera Work
- The first shot is a bird's eye view, looking down from a cliff. This master shot shows the depth of the precipice and lack of detail on the person; at a first glance it is unrecognisable
-The video mainly uses long shots to show the different band members walking up dirt tracks, carrying microphones and stands, these shots show the distance they have travelled
- Extreme close ups are used when they are singing, showing only the nose and mouth of a person
- There are also close ups to show the facial expressions of the band members, which is often serious, tired, yet focused
- Each shot gives detail on their surroundings i.e. rocks, cliffs, beaches etc.
- The shots used near the end of the video are generally long shots as they show all 4 band members singing, as they have all managed to travel the distance and make it to their destination
-All shots are mainly eye level apart from the bird's eye shot at the beginning
- Not much movement, there is a slight tilt shot at the beginning with the man on the dirt path, it puts the viewer on the same level as him
- There is also a very slight panning shot with the man on the jetty, we move along as he walks
- These are mainly the only movement shots used, they are used either to view the people or the scene, it gives a natural feel to the video

Editing

- The takes of the different people are always short takes, flicking between each of them
- Expansion of time is used, showing the same people in similar places, giving a sense of travelling a distance
- Continuity editing: times moves onward, creates realism

Mise en scene

- The band members are dressed in the same colours as the setting, e.g. brown and grey. They seem to camouflage into the background
- Winter sun: they are wearing coats and scarves, gives a feeling of nature and the outdoors
- The light used is supposed to portray natural light, however it is made slightly darker to depict mist
- In the final part of the music video, dark clouds are used and there are fountains erupting behind them
- The only props are the microphones they are seen carrying
- Their body language portrays their uphill struggle, through their hunched shoulders, and staring at the ground, they walk slowly which also shows their exhaustion

Sound

- No dialogue or other sound effects. The only sound is the singing, the words of the song sometimes match with the character's as if they are speaking it, but other times it just plays in the background as we watch them walk
- Sound perspective is used slightly as the music gets louder as they walk uphill
- Soundtrack score: the song
- At the end of the video we just watch them sing, it links to watching them on stage, as they are stood on the top of a mountain

Music video analysis

Media Analysis

Artist: Evanescence
Music video: Bring me to life



Camera Work
- Master shot shows a city at night time
- Appears to be an aerial shot moving from in the air, swaying tilts sideways slightly at times, it establishes the setting
- The ‘helicopter’ moves forward towards a window and goes inside
- Close up of woman asleep supposedly having a nightmare
- Medium to long shot showing this same woman free falling, possibly in her dream. Tilt shot, camera moves vertically as she falls downward
- Long shot displays a block of flats, presumably where she lives, the aerial shot moves upward to the apartment above, and then zooms in extremely quickly. Close up on band playing
- Usually eye level, but when the woman wakes up and stands by the window a high angle is used to make her look vulnerable, an even higher angle is used again when she steps up to the window to exaggerate how high up she is
- The camera drops slightly when she jumps onto the window ledge, this creates tension and fear, making the audience jump
- Long shot as she walks around the outside of the building
- Close ups on the other apartments, e.g. clowns in one room
- Top down view as she climbs up the side of the building
- End with aerial shot, but moving backwards instead of forwards like it was in the beginning, it seems to ‘back away slowly’


Editing
- Short takes are used during high impact parts of the song, creates shock
- Mainly continuity editing, except at the end and we see her asleep again. This leaves audience unsure as to whether she did die, or if it was all a dream
- Slow motion is used when she falls from the edge, creates impact and drama
- Shot/reverse shot is used when she clings to him and he tries to pull her up
- Jump shots are used when she is asleep at the beginning, makes it seem unnatural, like a nightmare


Mise en scene
- Setting, in a city at night, a block of apartments
- Woman wearing a nightdress, the clowns in an apartment further along have face paint on, the band in the apartment above have their instruments and microphones
- Woman’s face shows desperation and her body language indicates her fear when she is on the edge of the building
- Lighting: it is dark, supposedly night time, during the master shots the lights of the city can be seen, they are mainly electric blue, almost ultraviolet lights seeming bold and dramatic
- Blue is a key colour in this video, everything has been tinted blue slightly, links to the song being about bringing someone to life
- Connotations of this colour: cold blood, veins, death, fear, frozen

Sound
- During the chorus and other parts of the song that move faster and are more dramatic, the shots become much quicker, this contrasts with the beginning of the song and other parts where it is much calmer, and there are no strong instruments, just the sound of her gentle voice, here the shots are longer, like they are building up to something
- The band is shown always singing the chorus, and throughout most of the song the woman sings along to the other parts too as if she is speaking it. However, the parts when she is asleep she does not move her lips, as if the song is in her head
- Soundtrack score: slightly creepy background music, which always back up the song, it is continuous throughout. Relates to a horror film
- At points the wind can also be heard howling, when the song is quieter, this creates a sense of loneliness, that there is no one else around

Tuesday, 14 September 2010

Media CD sleeve analysis

Media Analysis

Artist: Wet wet wet
CD name: Love is all around

Camera Work
- Long shot: shows man’s entire body from the knees up
- Slightly low angle shot rather than eye level, makes the buildings seem taller and rather empowering.
- The man is placed in the forefront, which makes him appear taller than for example the lorries behind him, making sure he is the focal point of the image

Editing
- The image is made to look older and appears quite dull, using bland colours
- The name of the band is placed on top of the photo as opposed to actually in it; it is in a bland yellow colour and is in italics, making it slightly more attractive than the rest of the photo.
- The name of the CD is placed directly below this in a more formal font and also smaller which shows that it is not the most important of the 2 texts, however it shows it is linked, by being in the same colour as the band name.
- The scene is set as one of the buildings has the words ‘New Yorker’ written across it, this clarifies that it is in New York city
- The photo is presented to make the city and the buildings appear run down and old, like an abandoned part of the city.
- The once buzzing and lively city appears abandoned and disappointing, apart from a few lorries and cars there are no other people actually seen in this image, which is really unusual for New York.

Mise en scene
- The main colours used are: yellow, black and brown, and well as the slight blue tint of the sky these colours make the picture dreary and uninteresting.
- The one man shown walking up the street is wearing a pinstripe suit, sunglasses has his hair gelled back; this shows a lack of originality and identity.
- He also has a neutral facial expression and his appearance indicates seriousness, he looks as if he is waling away from the city, like he is going somewhere important and leaving the dullness behind

Media CD sleeve analysis


Media Analysis

Artist: Robbie Williams
CD cover: Sing when you’re winning

Camera Work
- Medium to long shot, shows all the men from the shoulders up, except for the one they hold up which is from the waist up.
- The stadium behind them can be seen well, the large audience and the roof and sky beyond.
- Eye level, one of the Robbie’s look directly at the camera allowing the viewer to feel involved.

Editing
- Four pictures of Robbie Williams have been combined to pose as a football team, there are four pictures of him with different expressions
- Robbie Williams’ name is placed vertically down the right hand side of the cover, as is the name of the CD, it is in white which is one of this ‘football teams’ colours, blue and white.
- The writing is placed this way as the picture is more important to the cover than its name, his face is the main focus as opposed to his name, as he is very famous to he doesn’t necessarily need his name to be seen easily, his face would be enough to receive recognition from most people.

Mise en scene
- All five Robbie’s are dressed in the same clothing, and the one that is being held in the air has the initials ‘RW’ on his kit, which are of course his own initials.
- There are many colours used rather than just a select few, the main one is the blue of the football uniform, which links to other football teams that have this same colour on their uniform. However it is not the most well-known football colour, which would be red, as this is the colour of the England football team's uniform, this shows that he is making his own individual team rather than opposing real ones.
- The facial expressions he shows are those of excitement and happiness, which makes it clear that he has supposedly won a football game and the body language is also alike to how real footballers behave when they win.
- The CD cover is made very realistic, and without looking up close, it could easily be mistaken for a real football match and team. This could then appeal to a certain target audience, for example younger boys who like football, his songs on this CD could be jumpy kind of songs like found at football matches.

Media CD sleeve analysis

Media Analysis: CD cover
Artist: Green Day
Album: American Idiot

Camera Work
- Close up of an arm and a hand, makes it the main focus
- Eye level/ neutral shot, no angles

Editing
- Animation: the image used is a drawing, less realism
- Words/text: ‘Green Day’ is in capitals and in white, its size and the fact that it is in capitals suggests the importance of this particular name, i.e. it is the name of the band.
- Underneath the word ‘presents’ is significantly smaller but in the same case and color as ‘Green Day’. This could link to the theatre e.g. shadow theatre presents… when opening a theatre curtain. Also links to pride, being proud to introduce something, to ‘present’ it.
- The illustration is made to look unrealistic, it resembles comic book animation, which was known for its cartoon gore and violence
- There is no setting; the image is just placed against a plain black background, giving a creepy or horror-like feel to it.

Mise en scene
- The colors used are red, white and black. The connotations of these three colors are war, blood, racism, fear and anger to name a few.
- The name of the album ‘American Idiot’ is in red, which connotes a powerful message, as it is the same color as the object the hand is holding.
- The text contains flecks of black, which resemble paint; this could link to graffiti, and the way some people get messages across through this.
- The arm and hand shown is white, which contrasts with the red object which it is holding, the object is in the shape of a heart, however a closer look determines that it is a hand grenade, the top is white and the rest is red, once again linking the object to a heart. Blood runs down the arm
- A feeling of tension is created through the blood, if the grenade is leaking, how long until it explodes?
- Connotations of this image: the power gained when obtaining a heart and the pain and damage its destruction can cause.

This CD sleeve also contains a parental advisory sticker, which appeals to a younger audience because they feel older when they buy it.

This CD cover did not particularly influence our cover, even though it in of the same genre as our band. This is because this picture is all animation, whereas our main focus is on a photograph, using animation as features on our cover but not as the main focus.

Monday, 13 September 2010

Music Video Analysis

Media textual analysis

Taylor Swift: You Belong With Me




Camera Work
Long shot: sets scene of the two houses, shows that the two protagonists are neighbours.
Eye level throughout the video, as if the audience is an onlooker.
Panning shot: When the boy is on the phone, pacing back and forth
Medium shots mainly to make it seem natural and everyday
Editing
The words of the song fit in with the actions of the characters e.g. ‘you’re on the phone with your girlfriend she’s upset’ whilst he paces his room on the phone.
Ellipsis: Fades out at the end of the first chorus then fades back in on the second verse to show that it is the next day.
Expansion of time: shows his phone conversation from lots of different angles to show that it is lasting a long time. Shot/reverse shot: when they are communicating from their windows
Mainly continuity editing to create naturalism and to show a progression of events
Plays the same scene twice, but with different actions (the park bench scene) where we see what she wants to happen and what actually happens

Mise En Scene
Setting: stereotypical American neighbourhood and high school


Typical characters i.e. the ‘jock’ and the ‘bleachers’, iconography e.g. ‘geeky’ glasses and football uniform, dating a cheerleader
Stereotypical storyline, the friend likes the ‘jock’ but never tells him, similar to romantic films, where there is equilibrium (being friends), disequilibrium (she likes him) and equilibrium (they get together at the end)
They write on notepads to communicate from their bedroom windows
Typical teenager – looking in the mirror, different stereotypical looks i.e. Goth etc.
Singing into a hairbrush, dancing around the room, again typical stereotype
She is shown reading and sitting alone showing ‘unpopularity’
Wears a white dress to the dance connotations of purity and innocence, whereas his girlfriend wears red, with connotations of anger and lust.
Fairy-tale ending


Sound
Some of the lyrics of the song she speaks to make it look like she said them, however no one hears them. For example at the end when she says to him, ‘you belong with me.’

Sunday, 12 September 2010

Beginning A2 Media

We have decided on our groups and our band, I am working with Kelly Dunstan and Josh Steeds and the band we have chosen is Splutter, a punk rock band with 5 members aged 17 -18.
Most of the analysis' I have done are for music videos of a different music genre, which means that I will do some more now that I know what kind of music we are working with, and I will analyse some music videos, adverts and CD sleeves of this same music genre, but for now I will just put on my blog, the analysis' I have done so far, and that way I can make contrasts when I put up my analysis' of punk/rock music videos later on.
Here is a photo of the band we are using for our project: