Evaluation Question 3

What have you learned from your audience feedback?



The first question we asked was our audience's favourite part of the video. We had a mixture of answers, from the band members playing and particular instruments for example the band, they said this because the music was in time with the action on screen. This shows that our synchronizing was successful.
Another favourite part from our audience was the effects we used, for example the speeded up clip of our character running up the steps. This was effective both as a postmodern reference and for entertainment purposes.

Our second question was what their least favourite part of the video was and why. Two of our female audience members claimed that it was too male orientated, this could be seen as correct as the main target audience for a punk rock video is teenage males, so perhaps if we wished to challenge the forms of our music genre more, we could have placed some other elements that would reach a wider audience i.e. females.
Another least favourite part was the repeated clips. However, we did choose to do this specifically. This was to emphasize certain parts of our video, and also because those particular clips match the lyrics, and therefore when the lyrics repeated, we repeated the shots.
A final least favourite part was at the very end, where our action was misinterpreted. Our character is supposed to have run a race and done badly, so the person timing the race stops his stopwatch and shakes his head. However, one of the audience members did not perceive this, they thought it was a spray can, therefore if we were to redo it, we would take extra care to make sure that each part was completely clear as to what we are showing.

Our third question was what could be improved in our video. One of the answers we received was the shakiness of the camera, sometimes it created a natural effect, but other times it just looked lacking. To improve on this we could have used the tripod more often whenever we could to make the filming more stable.
Another improvement that was mentioned was the lighting, that although we had changed the contrast on some of the clips, it was just not possible to do it on all of our clips, therefore some appeared lighter than others, making the video seem less real and professional.

Our fourth question was what is similar and what is different when comparing our music video with other's from the same genre. A difference was the overall quality of the video, for instance the lack of funding and equipment we had meant that our video lacked the professionalism that other punk rock videos have.
A similarity was the use of both narrative and band shots, which is a technique found in many other punk rock videos.

Our fifth question was whether our audience preferred the narrative or non-narrative action within our video.
3 of our audience members said that they preferred the band shots as it gave us a chance to use a range of different camera angles and movement, it also gave us the chance to use match on action. They also thought that the fact that the band were filmed in a basement went with the overall theme and music genre we had chosen.
However, one of our audience members said that they preferred the narrative because of its humour and relation the song lyrics themselves.

Our sixth question was the audience's favourite aspect of the video. One audience member said that they enjoyed the postmodern references and were able to identify with them, for example the reference to the film 'Rocky'. This meant that our postmodern references were obvious enough to be noticed without being too extravagant.
Another audience member liked the filming of the different instruments, especially the drums where it matched the music, again emphasizing the synchronizing we did.

Our seventh question was did the action match the song. All of our audience members commented on the fact that the action played out the lyrics, for example the references to myspace and the Internet as well as all the gaming references. They also commented on the fact that we have shots of the band's singer singing the lyrics along with our music, which gives the impression that he is singing the entire time, despite the fact that the song is recorded and playing over all the action.


We also received feedback for our print work. We were complimented on the use of the same photograph for two of our print images as it creates synergy between our different pieces. They also commented on one of our inserts where we have two photographs of the band that appear connected, although they are two separate images. They also liked the effect we used on this insert, having half of the insert in black and white and the other half in colour, this fits with our chosen music genre, involving dark and slightly sinister themes.
In our second insert the audience picked up on the theme, fantasy versus reality, showing our nerd realistically in his room, opposite an unnatural image portraying a fantasy world, where our main character has entered the game, this gives the impression of escapism, which was noted by our audience.
Finally they commented on the colour scheme we used, saying that it creates cohesion and makes direct links, tying our different pieces together.


The viewer also gave us some ways in which our print work could have been improved, for example if the audience had not seen our music video, then they may not be able to relate with one of our inserts, the one using our main character. Although it creates cohesion between our different media pieces, it would not be fully understood if the audience had not seen our music video.

From these results we can decipher ways in which both our video and print work can be improved as well as receiving comments that compliment our work and the effects we used.