Media advert analysis'

Band: Madina Lake
Single: Welcome to Oblivion

Camera Work

Long shot of the band, shows them full length

Slightly low angle shot to make the band seem more empowering

The band members are all looking directly at the camera, therefore involving the audience and making them feel closer to the band.






Editing

Font includes - the band's name in simple, bold, white lettering at the top of the advert making it automatically clear what band is being advertised

A picture of the CD is shown in the bottom right corner so that the consumer would know what to look for if they want to buy this CD, the picture on the CD almost exactly matches the one on the advert, making a clear connection between the two, that there are no differences between hows they advertise and what their CD looks like.

At the very bottom of the advert is placed the text 'taken from the album Attics to Eden' this shows that the CD being advertised is not an album, but a single and if the audience owns the album they would already know the song. This makes connections between all the band's music, and it makes the listener feel more exclusive, and close to the band knowing that they may already know the song being advertised.

On the window there appears to be pictures of birds flying upwards, that continue until they reach the title. This could show peace as the birds are white, like the dove. These birds could also become a logo for the band, as they are directly beneath the name of the band on the advert, it could become their signature picture.

Mise en scene

The setting for the advert appears to be in an abandoned room in a house, this gives both an air of mystery and slight rebellion, that they are somewhere they shouldn't be

All four of the band members are dressed in both a similar style and in similar colours, showing that they are unified as a group and share many common themes.

The band positioning is with the two blond members on one side and the two with black hair on the other side, this could show two sides of the band and therefore appealing to a wider audience, those that could like only one side of the band. If slight differences are shown within the band, more people may follow the band as they want to follow their 'favourite' member.

Two of the band members are placed nearer the front of the advert with the other two behind, this leads us to think that these two are the 'main' members, i.e. the main singer or guitarist.